In April 2019, content marketers may want to pitch spring present ideas, write critical political problems, play a prank or two, offer tax help, and understand China’s contributions.
Content marketing is the act of creating, publishing, and distributing content to attract, attract, and retain customers. It has become the de facto long-term marketing method for many groups, so it is crucial to have a constant flow of ideas. This article will discuss five content marketing thoughts your business may want to attempt in April 2019.
Pitch Gift Guides
The lines between content material marketing, media relations, and search engine optimization are much less defined in 2019 than those disciplines may have previously been.
It is not unusual for a person answerable for content material advertising and marketing at a small or mid-sized ecommerce business to additionally deal with SEO and media outreach. Recognizing this new courting, my first content marketing concept for April 2019 is to create a few gift publications based on the products your commercial enterprise sells and then pitch the guides or their suggestions to guides and influencers.
Sign on as a source on Help a Reporter Out (HARO). These publications could pay attention to satisfactory presents for men, items for 10-12-month-old girls, or just about any niche you can consider. In recent weeks, for instance, there were several requests on HARO from reporters and bloggers for present ideas.
Tackle Political Causes
It can often provide an accurate enterprise experience that allows one to avoid debatable subjects and politics. If your online store sells merchandise with extensive enchantment, it’s normally first-class not to anger one customer phase or another. However, suppose your logo or the goods you promote align with a selected political function. In that case, you may be able to toughen patron relationships while your content material covers political troubles or your commercial enterprise takes political movement.
Toms, a maker and seller of footwear, garb, and glasses, has usually been devoted to reasons. The enterprise originally came to reputation by giving a free pair of shoes to someone in need of each pair the enterprise offered to a paying purchaser. It can be the case that most of Tom’s clients are left-leaning on the political spectrum. These clients can also, consequently, prefer political reasons typically supported by the left.
Recently, Toms has taken a stand against gun violence that will resonate with its center clients. Here is an excerpt from a February post posted at the Toms’ internet site: The climate turned dismal. Clouds stuffed the sky, casting a uniform gray on the stone and concrete homes coating the National Mall. A regular drizzle kept the majority off the streets. But inside the Liaison Capitol Hill ballroom, the weather changed into exceptional. The room buzzed with the strength of volunteers who got here from near and some distance to symbolize the voices of Americans throughout the usa.
Students mounted pins to their jackets, retirees stuffed thermoses with coffee, and Toms personnel organized the closing of hundreds of tote luggage filled with postcards into three agencies marked Cannon, Longworth, and Rayburn — names corresponding to congressional office homes.
Three months earlier, Toms founder Blake Mycoskie announced the organization changed into giving $5 million to agencies devoted to finishing gun violence and that every person who changed into enthusiastic about the problem should get concerned by going to Toms.Com and submitting a postcard to their representative urging them to skip universal background assessments.
April Fool’s Day
For content material entrepreneurs, April 1 is an opportunity for a harmless hoax, a realistic shaggy dog story, or the occasional prank. Your purpose is to develop a product assertion or video to entertain your target market of customers and capability clients and, perhaps, earn some hyperlinks for search engine optimization’s sake.
Here are examples of April Fool’s Day movies to encourage you:
- Jamie Oliver’s new one-factor cookbook,
- Heinz chocolate mayonnaise,
- Wind, solar, and compost-powered Chromebooks,
- The Lego VacuSort,
- Star Trek Klingon alphabet fridge magnets.
- Tax Day Reminder
Your organization’s April 2019 content advertising can also be useful. For example, as tax day within the U.S. — Monday, April 15, 2019 — is no one’s favorite date, it can be vital for your customers. For instance, an online store selling power gear, workwear, and work boots could submit an article reminding folks about how country and federal tax deductions work and describing how to discover and print receipts on the corporation’s website.
Similarly, suppose the goods your commercial enterprise sells are eligible for particular tax deductions. In that case, publishing an editorial pronouncing them and describing the system for documenting the deduction is a good idea. The United Nations Educational, Scientific, and Cultural Organization (UNESCO) has unique April 20 as Chinese Language Day. For UNESCO, Chinese Language Day is an opportunity “to rejoice multilingualism and cultural range as well as to sell identical use of all six professional languages in the course of the Organization.”
For content marketers, it can function as a reminder to tell tales of your Chinese providers or clients or take a look at the ancient effect China can also have on the products your company sells. There may be some undeniable connections. For instance, garb retailers may need to submit an overview of the history of Chinese silk or about how the Chinese garb industry has changed in a decade. Other companies may want to attend to Chinese Americans and how they’ve impacted the enterprise your commercial enterprise represents.
