Agencies See Growth in Content Marketing Business

by Brett Harper

CLEVELAND, June 19, 2019 (GLOBE NEWSWIRE) — Agencies are banking on content advertising. That’s the key locating within the newly released Content Marketing Institute 2019 Agency Survey. This inaugural research seems at how complete-scope groups and specialized companies are doing content material advertising for clients, how well it’s running, and some new possibilities. This survey expands on CMI’s previous business enterprise studies, which centered on how corporations use the content for personal advertising and marketing.

Nearly half of respondents from both forms of businesses say content advertising offerings contain 50% or more of their overall business. About half of respondents from both businesses say they’ve been supplying content material advertising services for seven or more years. Sixty-one % of respondents from both agencies indicated their employer gives a full scope of content material advertising and marketing services; some other 37% stated it offers a specialized provider(s) related to content material advertising.

Content Marketing Business

73% of respondents from complete-provider companies say they are extremely/very a success in reaching their clients’ content advertising and marketing dreams. 62% of respondents from complete-carrier businesses say they’re serving extra content advertising and marketing clients than they did three hundred and sixty-five days ago, and 66% say they’ve extended the breadth of content material advertising services supplied in the last twelve months.

“This is the first observe CMI has undertaken to learn specifically approximately the content advertising services companies offer,” explains Cathy McPhillips, Vice President of Marketing, Content Marketing Institute. “The company landscape is complex, but it’s encouraging to peer so many companies shopping for content material advertising and marketing and the importance of meeting their purchaser’s content material needs. However, they do face many challenges, like buy-in, loss of method, finances constraints, and ROI issues when operating with clients, proving there may be a need for teaching clients on the price of content marketing.”

Content Marketing Institute is the main worldwide content material marketing training and education agency, coaching employer brands to entice and retain clients via compelling, multichannel storytelling. CMI’s Content Marketing World event, the biggest content advertising, and marketing-centered occasion is held each September in Cleveland, Ohio, USA, and the ContentTECH Summit event is held every spring. CMI publishes Chief Content Officer for executives and offers strategic consulting and content marketing studies for some of the satisfactory-known manufacturers within the international. Watch this video to examine extra about CMI. Content Marketing Institute is organized by way of UBM, which in June 2018 mixed with Informa PLC to become a leading B2B facts services institution and the most important B2B Events organizer globally. To analyze more and for the present-day information and facts.

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