Yandex SEO: An Interview with the Yandex Search Team

by Brett Harper

It’s not unusual for Google to now not be the dominant seek engine in a given territory. But inside the case of Russia, Yandex holds around fifty-two % of the entire market share, with Google maintaining forty-six %.
What’s also unusual is that this statistics is made public to be had by means of Yandex, by way of aggregating facts from Yandex Metrika (Yandex’s model of Google Analytics) into the Yandex.Radar Tool.
A lot has happened in the Russian seek marketplace over the past couple of years, starting with a FAS (Federal Antimonopoly Service) ruling against Google in 2017.
The ruling supposed that Google needed to open up the Android operating gadget greater, permitting users to without problems exchange default seek engine far from Google.
This has had a substantial effect on Yandex’s Android penetration.

Further to my interview with Seznam, I’ve labored with Yandex on getting insight into the modifications which have come about in Russia over the past years, as well as solutions to a few common Yandex questions.
I’d like to thank Melissa McDonald, Elena Pershina and Anastasia Nazarenko for their time and cooperation in making this interview take place.
Since the 2017 FAS ruling in opposition to Google, which means they had to open up Android to the opposition, 0.33-birthday celebration facts assets have shown Yandex’s market percentage persevering with to upward push in opposition to Google. What do Yandex estimate to be the state of play in Russia in terms of marketplace share now in 2019?

In August 2017, Google delivered a preference display screen on Android that provided over fifty-five million users in Russia with the option to choose their preferred seek engine. The choice display gives a choice for users to select Yandex, Google, or mail.Ru as the default search engine for Chrome cellular.
This change unfolded the Android platform, and users had been choosing the choice that works quality for them. Since this transformation, we’ve visible a widespread effect on our cell seek market percentage.
Yandex’s search marketplace proportion on Android gadgets has multiplied through about 12% from 40% in August 2017 to fifty-two % in June 2019.
Overall, Yandex’s market proportion in Russia is 56%, and our mobile seek market proportion in Russia is continuing to grow, most lately achieving forty-nine %, up from 39% in August 2017.

How successful is Yandex in phrases of processing JavaScript websites?
We started trying out with JavaScripts and CSS in 2015 (in Russian), and it has dramatically extended considering the fact that then.
We, consequently, recommend webmasters open their web sites in robots.Txt for the indexing robot. This additionally helps make sure that there are not any issues with the burden at the site server while the robot requires these files.
Does Yandex provide any desire to URLs that incorporate Cyrillic as opposed to Latin characters?
Yandex does now not deliver any choices for URLs containing Cyrillic or Latin. However, we recommend site owners use a clear structure and human-readable URLs on their web sites.
How huge of a thing is mobile usability in Yandex’s ranking determinations?
Mobile loading velocity and consumer-friendliness are extremely crucial to Yandex search ratings.
Yandex has been taking enormous steps to steer efforts for the growing cellular target market in Russia – currently, mobile visitors overtook laptop site visitors for the first time.

In February 2016, we launched the Vladivostok set of rules, which takes into consideration the cell-friendliness of pages, consisting of the size of website content material, vertical scrolling, and accessibility on mobile gadgets.
In November 2017, we opened up our Turbo-pages era for publishers that allows publishers to create mild versions of pages that open quick on cellular in spite of a sluggish connection.
Turbo-pages load about 15 times faster than ordinary pages and the velocity is performed through optimizing layout, storing web page content material on Yandex servers, and the use of our very own content material delivery network.
From the launch of Turbo-pages to the end of 2018, greater than 10,000 web sites created Turbo variations and Turbo-pages appeared in more than 45% of the search outcomes for queries from mobile devices.

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