Are you seeking ways to improve traffic to your site? Thousands of potential clients are searching for your content, and it’s time to make it easier for them. Well, search engine optimization is a crucial aspect of any successful business. And SEO professionals employ various strategies to help you enjoy more traffic.
Here’s how they do it;
1. Enhancing user experience
Google searches for the best result for each query, and guess what? The search engine does this excellently. When optimizing your business website, you also need to pay attention to the results. Sub-standard quality sites won’t rank-it’s that simple! For example, if your website loads slowly and isn’t appealing to users, clients will always click on the next result.
The SEO company improves user experience on your site by;
- Making your posts easy to read
- Quality content- shorter paragraphs, subheadings, bullets, and images
- Increasing website speed
2. Optimizing for voice search
Voice search is a must-have in your SEO strategy. Want to know why? About 25% of US residents use smart speakers, and this may spike in the future. Most of these people use the speakers daily and can’t imagine doing without them. When optimizing for voice search, SEO professionals like the SEO agency Sydneyuse long-tail keywords and structured data to help improve rankings.
3. DesigningSEO for mobile
A significant number of purchases happen on mobile. Moreover, most shoppers now own smartphones, and many use to shop online. And the best bit, Google has also gone mobile! SEO professionals will focus on mobile experience when optimizing your site. How your site appears or performs on a computer is also important, but mobile experience matters.
4. Focusing on topic clusters
It’s critical to understand the user intent when optimizing your site for SEO. Know what they expect, what they seek, and how the search results respond to their queries. Although most SEO companies use keywords, these may not be enough.
Your site may not rank high on search engines, and this is why most SEO professionals focus on the content around the keywords. Moreover, the technique involves understanding the target audience and organizing content into clusters to turn your page into a better resource.
5. Use of long content
According to Backlinko, long content accumulates more backlinks than short articles. This translates to more traffic and better rankings. However, not all users seek to read long articles. They are not for everyone, remember! SEO companies have the user intent in mind, and some users may be seeking to read short content to get the right responses.
What if I have no time to write long content? This shouldn’t bother you. Update the existing content and expand the word count. In some cases, old content has some authority, and it makes it easier to boost its performance.
6. Use of YouTube SEO
YouTube is popular with billions of active users monthly. YouTube videos are common in the SERPS since most people own video cameras. Also, SEO companies use this for video marketing. Here are tips;
- Creation of SEO friendly videos
- Use of compelling video titles
- Use of custom thumbnails
7. Targeting local searchers
A significant percentage of Google searches are from individuals searching for local information. This includes local stores, operating hours, contacts, addresses, and more. If you run a physical shop, the SEO company won’t overlook local SEO listings, which helps reach local customers.
Staying on top of SEO requires a lot of research and experimentation. Besides, Google’s algorithms get updated regularly, and it’s critical to say updated with the latest updates. If you want to get the most out of SEO, hire a professional SEO agency, and watch your business reach greater heights.