Choosing the right ecommerce platform for your business needs

by Brett Harper

Chris Murphy, Digital Innovation Specialist at GC Business Growth Hub, has put together a manual on the five predominant ecommerce platforms to be had, detailing their key capabilities and what you want to recall while selecting the platform in your commercial enterprise.

The COVID-19 pandemic has undoubtedly extended the pace of digital transformation. With restrictions imposed the world over, customers and agencies had to speedy circulate to the online space to shop for, sell and engage with each other.

ecommerce platform

For some businesses, this intended developing an internet save to serve present clients. For others who labored exclusively with trade clients, this changed into an possibility to transport into a new marketplace and start promoting immediately to the purchaser. Whichever the case, it has become obtrusive that during the last year many groups have prioritised ecommerce, positioning it at the middle in their enterprise models and rightly so. According to Gartner studies, virtual trade has come to be a boom accelerator for most firms and people with digital commerce will see better increase than the ones with out.

Setting up an ecommerce website can be an critical investment for many businesses although, so that you ought to make certain the proper digital technique is taken. You don’t need to pay over the odds however less expensive isn’t usually higher and a platform that supports the desires of your business today might not always assist your commercial enterprise of the destiny.

Comparing one of a kind structures, weighing up the potential benefits of one platform over some other and organising that is the first-class platform for your business, may be difficult. Some of the most essential elements to keep in mind consist of charge, technical support, payment options, ease of use, capabilities, topics, scalability, functionality, search engine marketing optimisation, cellular friendliness and safety.

In addition, you’ll want to plan in advance to make sure which you choose a platform that may aid future boom.

In this manual we will explore a number of the maximum famous ecommerce systems for SMEs which could swiftly transform your business.

Five Ecommerce Platforms for SMEs


BigCommerce is ideal for set up SMEs trying to grow. The platform is to be had in 4 distinct versions and every offer a bunch of built-in functions.

Setup may be a bit trickier than a number of the above and the platform offers best a restrained variety of unfastened templates. Security is of the best popular and that they offer 24/7 support.

There are plenty of price options for customers and there are no transaction prices. The interface is easy to apply, proper for multi-channel selling and search engine optimization performs nicely.

The platform makes scaling up easy, however this will quickly come to be high-priced for larger shops.

Pros: Security, Support, search engine optimization

Cons: Limited unfastened templates, Tricky set-up


Shopify is a scalable ecommerce platform that allows you to create your own online keep, which is ideal for groups seeking to grow swiftly. Shopify gives 24/7 help with smooth setup and navigation for novices.

The platform is available in a number of exceptional variations, from Lite to Advanced, and fees can growth therefore. A month-to-month fee applies to apply the platform’s offerings and there are transaction fees in case you don’t use Shopify payments.

Setup is straight forward, and the platform affords easy to recognize instructions on how to personalize your web site, upload merchandise and control business operations thru a simple critical dashboard.

The platform is Payment Card Industry (PCI) compliant and works with over 2,500 apps. All websites have search engine optimization optimisation constructed in and you can manage all your enterprise out of your telephone. Customers also can get admission to your online save and make purchases through their mobiles. There are a whole host of price options for customers, ranging from PayPal and Apple Pay to Amazon Pay and even Cryptocurrency.

Pros: Easy to use, first-rate support, more than one pay options, smart cellphone well matched

Cons: Cost, transaction fees


Squarespace is a superb preference for SMEs that need a creative appearance and feel to their ecommerce platform, presenting an expansion scalability and customisation alternatives.

Setup is as easy as selecting a template and making the desired modifications to fit your commercial enterprise wishes, and free trials are presented so you can test usability. Templates are fully adaptive and flexible with a easy-reduce interface, making it a user-friendly enjoy for both the enterprise and the patron, appearing perfectly nicely on mobiles too.

You can reveal your companies overall performance with analytics which gives an common view. There are constructed in protection functions and help is available 24/7.

Transaction costs are applied and charged at 3%, that is better than other platforms. Search engine optimization doesn’t perform in addition to WordPress, but there are plug ins to be had to enhance this.

Pros: Beautiful designs, free trial, easy to use

Cons: search engine marketing performance, high transaction charges


Wix is ideal for small scale SMEs trying to launch an ecommerce internet site fast because it provides a platform wherein you could construct your shop and get it equipped to move the usage of the loose plan, with prices charged when you cross stay.

It is simple to installation and use, with drag and drop functionality. The value is low, together with a life-time loose plan however there are handiest a restrained number of templates, speed can every now and then be an issue and it doesn’t carry out as well on search engine marketing as other platforms.

Pros: Low cost, smooth to use, free installation

Cons: Limited templates, SEO performance, pace


WooCommerce is a unfastened, open-source, ecommerce plugin for WordPress. It is designed for small to huge on line traders using WordPress. It is absolutely customisable and flexible platform, WooCommerce offers you total control over your on-line store.

Setup is easy, with some of special topics to pick from and a wizard to take you via the manner.

Customers will find the website smooth to navigate and there are plugins and further functionality to be had at a fee.

It is cell pleasant, which means that you can make adjustments and get admission to your products and services from your telephone.

The platform collaborates with Google Analytics to offer up to date records and facts on all your business happenings thru an easy to recognize dashboard.

Although use is free and there aren’t any transaction expenses, tech help may be missing and masses of plugins come at a fee which could upload up. And since it calls for website hosting, security is down to the business proprietor.

Pros: Free, no transaction charges, excellent search engine optimization

Cons: Security now not included, value of plugins, tech help

In summary…

Choosing an ecommerce platform is dependent on the commercial enterprise and its wishes. To summarise your key issues while selecting a platform are:
• Budget
• Time
• Scalability of your business
• Number of merchandise you’ve got
• Integrations required
• Setup
• Security

Related Posts