Google Forgets to Announce a Major Change – SEO Community Disappointed

by Brett Harper

Several years ago Google quietly stopped the use of the Rel=prev/next indexing sign. Google persevered to inspire publishers to use the indexing sign.  Years later Google tweeted an announcement that the indexing signal became now not in use. The search engine marketing and publishing network responded with disappointment and confusion.

What is the Rel=prev/subsequent Indexing Signal?
Rel=prev/next become an indexing sign that Google cautioned publishers to apply as a touch that a group of pages was part of a series of associated pages. This allowed publishers to break up a file into several pages at the same time as still having the whole multi-web page file considered as one record.

This changed into beneficial for lengthy articles as well as for lengthy discussion board discussions that can span to more than one pages.


Was it a Major Change?
From the attitude of web publishers, it virtually felt like the main exchange. The indexing signal gave publishers the capability to assist Google to discern out complex website online navigation.

Did Google Hope Nobody Would Notice?
There turned into no legit declaration. Google sincerely issued a year’s overdue tweet.

Google eliminated the webmaster guide page and changed it with a 404 reaction. No rationalization.

Then Google updated the authentic weblog publish from 2011 to be aware that the steering inside the assertion was canceled.

Publishers are Disappointed with Google
Under the leadership of Matt Cutts, Google endeavored to liaison with publishers to preserve them updated on ways publishers should help enhance their sites in a way that adhered to Google exceptional practices.

This is why it got here as a surprise that Google had stopped the use of a critical indexing signal and didn’t bother to inform publishers.

Google Encouraged Publishers to Use a Signal that Didn’t Work
As these days as for January 2019, Google’s John Mueller was encouraging publishers to apply the indexing signal, despite the fact that Google now not used it.

In a Google Webmaster Hangout from January 2019, a publisher asked Google’s John Mueller approximately what he could to do force Google to reveal content from the first page of a paginated set of material in place of one of the internal pages.

John Mueller responded by using maintaining that Google tries to apply the Rel=prev/next. He didn’t say that Google had already stopped using Rel=prev/subsequent.

Mueller affirmed that Google was using it, although Google had been using it.

Here is John Mueller’s response:

“That’s something wherein we attempt to use real subsequent/preceding to keep in mind that this is a linked set of items.”

It may be that John Mueller did now not recognize that it had been years seeing that Google had used that indexing signal.

Many are Disappointed in Google
The search engine optimization and publishing community responded in two approaches. Some are regularly occurring the improvement quietly. But it appeared like the general public had been disillusioned that Google had persevered telling publishers to apply something that Google had stopped responding too.

Should You Take Down Existing Code?
Edward Lewis, a search marketer because of 1995, cited that link prev-rel is a part of the HTML specification. So while Google won’t be the use of them as a pagination hint, it’s far still an appropriate HTML element, and there’s no want to take down the present code.

Rel=prev/next Serves a Purpose
Others inside the community mentioned that Rel=prev/subsequent changed into an essential device for helping Google make sense of complex website online structure.

Alan Bleiweiss, a leading web site audit professional, found that a few sites are highly complicated. He remarked that he did no longer trust Google to be capable of a kind out the complexity mechanically.

Related Posts