The UK Blogger Survey, carried out using professional software Vuelio alongside Canterbury Christ Church University, also revealed that four percent of the 534 bloggers questioned charged more than £1,000 in line with the post.
Shedding light on an international wherein the hashtags #spon and #ad has to become commonplace, the consequences display greater than a quarter of all weblog content material is now compensated in some manner.
Recent months have seen extra law throughout the paid content enterprise, as the strains between gifting and sponsored content end up an increasing number of blurred. Joanna Arnold, CEO of Vuelio, says: “The influencer marketing industry is still in its infancy, so we expect to see similarly requires transparency and regulation as it finds its toes.”
In line with those calls, the Advertising Standards Agency and the Competition and Markets Authority have collaborated to create the Influencer’s Guide – a handbook on the do’s and don’ts of the advertising and marketing enterprise.
“Bloggers and content creators have had a bad press lately,” says John Adams, author of fatherhood blog, Dad Blog UK. “As a dad blogger operating in a market heavily ruled by girls, I turned into interested to the peer that girl bloggers are three times more likely to fee hard coins for writing blog posts as compared to guys.”
The survey also found out that the notoriously crowded lifestyle, fashion, and beauty sectors have visible a 14 consistent with cent drop in blog numbers over the past years. Despite these findings, influencers verify the exceptional and relevancy in their content material stays a top priority.
Elle Linton, writer of health and fitness blog Keep it simple says: “First and foremost, it is about the logo; are they an excellent suit for me and my target market demographic, are they a emblem I am satisfied to be affiliated with and do our values align?”
The news comes because the variety of full-time bloggers mentioning blogging as their essential supply of income has risen 50 according to cent 12 months-on-year.
The survey additionally sheds mild on the path bloggers agree that the industry will take. Almost 1 / 4 of bloggers surveyed consider blogs turn into driven through advertisers’ wishes, with forty-two in keeping with cent believing their audiences turn into greater skeptical of bloggers’ motives as a result.
Mr. Adams says: “As the running a blogging enterprise receives more expert, I might also hope us bloggers come collectively to create a running a blog alternate association. It’s an industry worth billions, and there may be masses to speak among bloggers about it being a supportive community.”