Google Pops the Redirect Link Building Balloon

by Brett Harper

Google’s John Mueller offered insights about how Google treats a popular black hat hyperlink building trick. His solution deflated the benefits of the strategy and also gave insights into how Google’s set of rules treats redirected links.

301 Redirect Link Building
The method consists of buying a new domain, building hyperlinks to that domain, then redirecting all links to the primary website. The belief is that the method will conceal the hyperlinks from Google because they are passing through a distinct area and bypass along the ranking sign, even as leaving behind any negatives.

Variation of an Old School Techniques
There is a protracted lifestyle of magical wondering associated with redirects and redirecting domains.  There is also a history of exploiting the actual homes of 301 redirects that can switch hyperlink ranking signals.

 

Link constructing to a website that redirects is a variant of vintage tactics for penalty healing, sandbox solutions, and viral hyperlink strategies.

In 2005 it became recommended that redirecting an older domain to a new domain might help the online website rank faster, to push it out of what net publishers called the Google Sandbox.

Redirecting URLs to another area has also been suggested as a manner out of the Penguin penalty. The idea turned into that if the hyperlinks have been poisoned, taking down the web page and redirecting all links to that page to every other area would put off the penalty from the website online.

Another manner redirects had been exploited became like part of a link baiting and viral hyperlink campaign. A search engine optimization creates content that generates an exceptional amount of hyperlinks. When the viral hyperlink campaign turned into over, the antique college search engine optimization would redirect all of the thousands of inbound hyperlinks to a product page to help that web page rank higher.

The 301 redirect a part of the viral hyperlink method become in no way publicly discussed on time. It becomes simply something antique school CEOs did to recreation Google and in large part kept the secret to themselves.

This isn’t a method that works anymore due to the fact Google has over time modified how 301 redirects and the waft of PageRank features.

Google Shows Why Redirect Trick Does Not Work

Lots of Hand Waving with Zero Benefit
Many black hat theories are generated using people who are tremendously new to search engine marketing. They are effortlessly swayed by way of the attraction of hints that, as John Mueller mentioned, do not supply any advantage.

Because of the manner 301 redirects paintings, the redirected area truly does now not exist, and all the links are pointing to it are credited immediately to the primary web page. The entire more significant step of registering a website is useless for ranking functions.

The redirect trick is a lesson in the fee of expertise how search engines honestly work. The 301 redirect trick isn’t to search engine optimization; it’s a useless activity on the extent of superstitions like picking up a penny for exact luck.

But there is a bonus to the 301 Redirect trick.

Why the Redirect Trick Might Be Useful to Spammers
The most straightforward motive to use this method is if you want to drop all the inbound hyperlinks after they begin to harm a website. Some spammers engage in a technique called Churn and Burn. They churn an enormous quantity of hyperlinks to the brand new comparable sounding domain in a quick amount of time. The redirect points all of the hyperlinks to the actual area and the actual domain ranks.

After a time, Google catches up with the links and devalues the spammy hyperlinks. This is the part referred to as the burn, while all of the links are burned by way of Google and no longer remember. It’s at this point that a spammer can cancel the redirects, instantly getting rid of all the junk mail hyperlinks with a single click.

The Redirect Trick is Not Recommended
This isn’t a promising approach for respectable web sites to use. But it’s useful to recognize what different humans are up to, as there’s power in know-how.

Read the different dialogue on Reddit.

More Resources
Google Shares How 301 Redirects Pass PageRank
When Should You Choose Canonical vs. 301 Redirect?
Link Building in 2019: How to Acquire & Earn Links That Boost Your search engine optimization
50 Types of Links You Want & How to Build Them

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