Google: Don’t Stuff Content At The Bottom Of Your E-Commerce Category Pages

by Brett Harper

I am certain you all see it all the time whilst you are checking out e-commerce websites – content material filled at the lowest of the product listings category pages. It is an smooth manner to get content directly to the page and also now not distract the user from seeing the product listings at the web page. Google’s John Mueller said you ought to try to think about other approaches to incorporate the content material on the web page and now not simply stick it within the footer.

John essentially said at the 7:18 mark into the hangout that stuffing content material inside the footer is not a outstanding practice. Instead he stated you need to “make certain that the ones pages are properly integrated with your internet site in order that we have clean context of ways the ones pages must belong the website and what the ones pages are approximately.” “And another factor you can do is if you have that list of merchandise, make certain that there’s some facts on that on the ones listings that we are able to understand what this web page is about.,” he introduced.

Many e-trade web sites optimize their classes by way of including a massive bite of text underneath the product listings. Nothing except an h1 heading above the fold. I do not don’t forget this desirable usability considering users need to scroll all of the manner right down to study this. Does Google deal with this content the same as every other or could you for enhancing scores advocate placing the class textual content above the fold?
So that is some thing that that comes up fairly frequently.

One of the motives why web sites first of all commenced type of doing this this type of workaround is that it became without a doubt tough on occasion for us to rank category pages on ecommerce sites if there is no useful statistics on that web page, if there may be no context on that page. So as a workaround human beings started out stuffing whole Wikipedia articles above under the fold the usage of a small font, sometimes the usage of a hyperlink like that says like extra information that pops out at this massive article of textual content.

Snd from our point of view that’s essentially keyword stuffing. So that is some thing really worth which I could try to avoid.

I’d try to stick with actually informative content material and positioned that during region where you believe you studied that users might be capable of see it. Especially if it is content material which you want to offer for customers. And extra than that I might consider what you could do to make the ones pages rank properly while not having to place a large paragraph of content under the page.

So matters you can do here is type of ensure that the ones pages are properly integrated with your website in order that we have clear context of how the ones pages ought to belong the website and what those pages are approximately. And any other factor you may do is if you have that list of merchandise, make sure that there may be a few records on that on the ones listings that we will recognize what this web page is about.


So in preference to simply listing I don’t know 40 pix of your product, positioned a few textual content on there. Make sure which you have alt text for the photographs, that you have captions below their snap shots. So that once we take a look at this web page we apprehend oh there is this huge heading on top it is telling us like this is the type of product which you have in your website and there’s lots of product records in the ones listings and we will comply with those listings to do even extra information so that you don’t want to place this large block of textual content on the lowest. Obviously having a few amount of text makes experience. So perhaps shifting that giant block of textual content into maybe one or two sentences that you location above the fold underneath the heading is a great method right here as it additionally offers customers a bit bit more information approximately what they must assume in this web page. So it truly is it’s sort of the course I might head there.

I’d actually attempt to avoid the situation wherein you’re sort of fudging a web page by way of putting tons of textual content on the bottom of the web page simply because of the rest of the web page is suboptimal and rather try to find ways to improve the page usual so that you don’t should go this workaround.




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