Parity with web imports. The import and scheduling options in Bing Ads Editor (BAE) are actually in parity with the Google Ads import alternatives inside the web UI. During the import system to BAE, you may now set bids, budgets and touchdown web page URLs mainly for Bing Ads in the course of the import technique.
Additionally, from the “superior Options” dropdown, you may test off the marketing campaign factors you want to import, simply as you may from the UI.
Option to pass neighborhood uploads. You can favor to import Google Ads campaigns immediately to the Bing Ads server, in preference to first uploading them in your neighborhood system and then posting them to the server. Uploading at once to the server saves time, and you could prefer to set the new marketing campaign uploads to paused.
If you understand you want to make different adjustments or be capable of closely review the campaigns earlier than they publish on your account, you’ll nonetheless want to stick with the nearby upload.
Why you should care. These time-saving measures will make it simpler to get campaigns up, walking and up to date on Bing Ads. While Bing Ads has been making strides in handing over precise features to its platform, it is aware of that reducing friction between its platform and Google’s is a sizable incentive to getting advertisers commenced and continuing with it.
Bing Ads additionally referred to that upgrades to marketing campaign mapping ought to make imports from Google Ads greater reliable.