Parity with web imports. The import and scheduling options in Bing Ads Editor (BAE) are paralleled with the Google Ads import alternatives inside the web UI. Using the import technique, you may now set bids, budgets, and touchdown web page URLs during the import system to BAE, mainly for Bing Ads. Additionally, from the “superior Options” dropdown, you may test off the marketing campaign factors you want to import, simply as you may from the UI.
Option to pass neighborhood uploads. You can favor importing Google Ads campaigns immediately to the Bing Ads server, preferably by uploading them to your neighborhood system and then posting them to the server. Uploading at once to the server saves time, and you could prefer to set the new marketing campaign uploads to paused.
If you understand you want to make different adjustments or be able to review the campaigns closely before they publish on your account, you’ll nonetheless want to stick with the nearby upload.
Why you should care: these time-saving measures will simplify getting campaigns up, walking, and up to date on Bing Ads. While Bing Ads has been making strides in handing over precise features to its platform, it is aware that reducing friction between its platform and Google’s is a sizable incentive to get advertisers to commence and continue with it. Bing Ads also mentioned upgrades to marketing campaign mapping that should make Google Ads more reliable imports.
